Meeting Customers Where It Hurts
Built right into the Airship proposal toolkit, the Outage Experience Survey allows comfort advisors to walk customers through their real, personal concerns before a single spec sheet is discussed. The survey is organized into four intuitive categories:
Outage Event Concerns — weather events like hurricanes and floods that can leave homes without power for days or even weeks
Home Appliances — refrigerators, freezers, and the everyday equipment customers rely on
Home Systems — critical infrastructure like well pumps, sump pumps, and HVAC
Technology & Electronics — Wi-Fi, security systems, medical devices, and more
By guiding customers through these categories, advisors uncover the specific pain points that matter most — and that's where the real conversation begins.
The Hidden Cost of "Waiting It Out"
Most customers assume going without power for a few days is just an inconvenience. The numbers tell a different story.
A single extended outage can cost a household hundreds — sometimes thousands — of dollars:
Spoiled food from a fridge or freezer that's been out for more than four hours can easily run $200–$500 or more in groceries alone.
Appliance and system damage caused by power surges when electricity is restored can mean costly repairs or full replacements.
Well pump failure leaves families without running water, forcing them to purchase bottled water or arrange temporary accommodations.
Flooding from a failed sump pump can cause tens of thousands of dollars in water damage to a home.
Lost workdays for remote workers who can't get online because their Wi-Fi and equipment are down.
When you add it up, a customer who experiences even two or three significant outages over the life of their generator has likely already paid for a substantial portion of their investment — without even factoring in peace of mind.
A Smarter Sales Conversation
The Outage Experience Survey transforms the sales process from a product pitch into a personalized consultation. Instead of leading with specs and price tags, advisors lead with empathy — asking customers what they're most afraid of losing when the lights go out.
Has a hurricane or flood ever knocked out their power for an extended stretch? Do they have a freezer full of meat? Do they rely on a well pump for their water supply? Is someone in the home dependent on medical equipment?
Once a customer articulates their own concerns out loud, the value of a generator becomes self-evident. The advisor isn't selling — they're solving.
The Bottom Line
A generator is one of the few home investments that pays for itself. Every time the power goes out and the generator kicks on, your customer is protecting their food, their appliances, their home systems, and their daily routine. Over time, those savings stack up — and the purchase price starts to look a lot more like a smart financial decision than a luxury expense.
With the Airship Outage Experience Survey in your toolkit, your team is equipped to have that conversation clearly, confidently, and in a way that truly resonates with each individual customer. Because when customers understand what they stand to lose, they understand exactly what they stand to gain.