Who Can Set Up the Company Story
The Company Story is managed by
Admin users
Sales managers
Your dedicated Airship representative
What to include in your company story
Company Overview (Who you are and what you do)
Mission & core values (what drives your team)
Years in business & experience
Certifications, awards, and affiliations
Service guarantees or commitments
Content should be written in clear, customer-friendly language that is easy to present and understand.
Creating the Company Story
Navigate to Settings > Company Story
Add Core Value
Add title, description, and images if desired.
Create.
Core values will appear in the proposals as they are ordered in settings. To change the order in which core values are presented, simply drag and drop them in the desired order.
During proposal presentation, the company story is displayed as a dedicated section, comfort advisors can use it to build rapport with the customer, as the content supports trust building before or after discussing pricing and options. This ensures a consistent message is delivered to every homeowner, regardless or the team member presenting.
Best Practices for an Effective Company Story
Keep message concise and authentic
Focus on homeowner benefits
Highlight what makes your company different from the rest.
Avoid overly technical language.
Review and update content regularly to keep it current.